Jasenka Rapajic – Medium

Jasenka Rapajic

Jasenka Rapajic

Cutting Through Complexity: A Practical Guide for Connected Decision-Making

If we are to point to the most critical problem airlines are facing today, it would be capability to align strategy with operational…

10 min readJul 21, 2023

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Cutting Through Complexity: A Practical Guide for Connected Decision-Making

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Jasenka Rapajic

Can Social Media Help Airlines Better Understand Passenger Experience?

You may remember the story about a passenger, a professional musician Dave Carroll who was denied compensation for his broken guitar. He…

2 min readSep 2, 2022

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Can Social Media Help Airlines Better Understand Passenger Experience?

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Jasenka Rapajic

It takes brave leadership to take an airline or an airport out of crisis.

“In a competitive market, if you do the work to lower your price by 10%, your market share grows.

3 min readJul 6, 2022

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It takes brave leadership to take an airline or an airport out of crisis.

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Jasenka Rapajic

What Overambitious Airline Planning Has To Do With Crew Shortages And What Can Be Done To Make…

The real reasons behind crew shortages we have been seeing over the last few months run much deeper than those associated with the…

5 min readJun 23, 2022

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Jasenka Rapajic

The Importance of Getting To Know The Turning Point

Are you ready for a new beginning? Air travel is showing signs of revival, but we still don’t know how much and how fast it will grow. This…

2 min readApr 4, 2022

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The Importance of Getting To Know The Turning Point

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Jasenka Rapajic

How To Align Operational And System Performance To Offer Better Service At Lower Cost

The Media Bulletin

7 min readOct 12, 2021

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How To Align Operational And System Performance To Offer Better Service At Lower Cost

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Jasenka Rapajic

I have recently been interviewed by Thinkers360 about my work on innovative approaches to airline…

1 min readAug 24, 2021

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Jasenka Rapajic

To Merge, Or Not To Merge, That Is The Question

While decisions about whether or not airline mergers are an existential necessity are still in the air, it’s time to take a deeper look at…

8 min readMar 31, 2021

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Jasenka Rapajic

How To Survive Indebtedness, The Next Pandemic Hurdle For Airlines

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the…

5 min readMar 31, 2021

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How To Survive Indebtedness, The Next Pandemic Hurdle For Airlines

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Jasenka Rapajic

One Way of Solving Big Problems

Have you ever asked someone who doesn’t know much about your business, even a child, how they see the solution to the problem you’ve been…

1 min readMar 7, 2021

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Jasenka Rapajic

Jasenka Rapajic

Challenging conventional practices by thinking and managing anew. Offering a modern approach to decision making in airline industry.

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