Jasenka Rapajic – Medium

Jasenka Rapajic

Cutting Through Complexity: A Practical Guide for Connected Decision-Making

If we are to point to the most critical problem airlines are facing today, it would be capability to align strategy with operational…

Jul 21, 2023

Cutting Through Complexity: A Practical Guide for Connected Decision-Making

Jul 21, 2023

Can Social Media Help Airlines Better Understand Passenger Experience?

You may remember the story about a passenger, a professional musician Dave Carroll who was denied compensation for his broken guitar. He…

Sep 2, 2022

Can Social Media Help Airlines Better Understand Passenger Experience?

Sep 2, 2022

It takes brave leadership to take an airline or an airport out of crisis.

“In a competitive market, if you do the work to lower your price by 10%, your market share grows.

Jul 6, 2022

It takes brave leadership to take an airline or an airport out of crisis.

Jul 6, 2022

What Overambitious Airline Planning Has To Do With Crew Shortages And What Can Be Done To Make…

The real reasons behind crew shortages we have been seeing over the last few months run much deeper than those associated with the…

Jun 23, 2022

Jun 23, 2022

The Importance of Getting To Know The Turning Point

Are you ready for a new beginning? Air travel is showing signs of revival, but we still don’t know how much and how fast it will grow. This…

Apr 4, 2022

The Importance of Getting To Know The Turning Point

Apr 4, 2022

How To Align Operational And System Performance To Offer Better Service At Lower Cost

Times are hard for the airline industry. And yet, among the many challenges lies an opportunity to ask hard questions about ourselves and…

Oct 12, 2021

How To Align Operational And System Performance To Offer Better Service At Lower Cost

Oct 12, 2021

I have recently been interviewed by Thinkers360 about my work on innovative approaches to airline…

Aug 24, 2021

Aug 24, 2021

To Merge, Or Not To Merge, That Is The Question

While decisions about whether or not airline mergers are an existential necessity are still in the air, it’s time to take a deeper look at…

Mar 31, 2021

Mar 31, 2021

How To Survive Indebtedness, The Next Pandemic Hurdle For Airlines

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the…

Mar 31, 2021

How To Survive Indebtedness, The Next Pandemic Hurdle For Airlines

Mar 31, 2021

One Way of Solving Big Problems

Have you ever asked someone who doesn’t know much about your business, even a child, how they see the solution to the problem you’ve been…

Mar 7, 2021

Mar 7, 2021

Jasenka Rapajic

Jasenka Rapajic

Challenging conventional practices by thinking and managing anew. Offering a modern approach to decision making in airline industry.

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