“In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyse, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to an even bigger jump in market share. The third time…

The real reasons behind crew shortages we have been seeing over the last few months run much deeper than those associated with the pandemic. In what follows, we will focus on a fundamentally important but commonly misunderstood root cause of crewing problems: the disconnect between strategy and operations. Indeed, much…

Are you ready for a new beginning? Air travel is showing signs of revival, but we still don’t know how much and how fast it will grow. This is the right time to rethink our inherited thirst for expansion without knowing our own limits. …

The Media Bulletin Times are hard for the airline industry. And yet, among the many challenges lies an opportunity to ask hard questions about ourselves and about people we serve and work with, to dig deeper into what it is we can do to improve things that matter to us. …

I have recently been interviewed by Thinkers360 about my work on innovative approaches to airline leadership and management. This interview has now been published and can be viewed at Thought Leader and Influencer Interview with Jasenka Rapajic, Founder, Astute Aviation At a Glance Jasenka Rapajic, Founder, Astute Aviation Focus Areas: Business Strategy, Culture, Customer Loyalty…www.thinkers360.com

While decisions about whether or not airline mergers are an existential necessity are still in the air, it’s time to take a deeper look at their shadow side, to understand how they touch the lives of employees and passengers, and what is their impact on cost and service quality. On…

“The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think and act anew” -Abraham Lincoln Just over a year ago airlines stepped into 2020 ready…

Have you ever asked someone who doesn’t know much about your business, even a child, how they see the solution to the problem you’ve been stuck on for some time? The chances are that their uncluttered, freer thinking will resonate more closely with the right answer. You may be surprised what they can come up with. The only effort you have to make is to explain your big problem in a simple way so that even a child can understand it. The effort put in simplifying it will often present you with the answer you were eagerly searching for, but couldn’t hear it from the noise of cluttered data and other unnecessary inputs.

While the decisions about whether or not airline mergers are an existential necessity are still in the air, it’s time to take a deeper look at their shadow side, to understand how they touch the lives of employees and passengers, and what is their impact on cost and service quality. …